LMASE Tampa Bay City Group is comprised of marketing professionals (both legal and non-legal) in the Tampa Bay area. We hold monthly meetings to share ideas and learn from experts on various topics affecting the legal marketing industry.
Thursday, July 28, 2011
Summer Social at The Dali Museum
Tuesday, July 19, 2011
August Meeting
Wednesday, August 17, 11:30am – 1:00pm
By now, the vast majority of law firms have organized their lawyers into substantive practices (e.g., real estate, litigation, corporate and securities); however, far fewer have organized their lawyers into client-focused groups (e.g., closely-held businesses, manufacturers, life sciences). But a client-focused approach is far more effective from a marketing and business development standpoint, from providing better client service to increasing firm visibility to fostering more natural cross-selling efforts.
This session will focus on how to get started with niche or industry groups, including:
• How to identify core clients/industries
• Determining client needs, priorities and characteristics
• The continuum of client-focused teams—defining the role of the team
• The role of the marketing department and staff (as well as other administrative departments) in developing and supporting these groups
• Coordinating client-focused activities with those of substantive practice groups
• Identifying appropriate marketing and business development activities for the groups
Over her career, Sally Schmidt has worked with more than 450 law firms and has assisted scores of law firms in identifying niche and industry opportunities, starting up industry efforts or helping firms take existing groups to the “next level.” Sally is known for her practical approach and advice, and her hands-on experience with industry initiatives arms her with examples of both successes and failures.
Speaker: Sally J. Schmidt of Schmidt Marketing, Inc.; http://www.schmidt-marketing.com/
Members $20
Guests $40
By now, the vast majority of law firms have organized their lawyers into substantive practices (e.g., real estate, litigation, corporate and securities); however, far fewer have organized their lawyers into client-focused groups (e.g., closely-held businesses, manufacturers, life sciences). But a client-focused approach is far more effective from a marketing and business development standpoint, from providing better client service to increasing firm visibility to fostering more natural cross-selling efforts.
This session will focus on how to get started with niche or industry groups, including:
• How to identify core clients/industries
• Determining client needs, priorities and characteristics
• The continuum of client-focused teams—defining the role of the team
• The role of the marketing department and staff (as well as other administrative departments) in developing and supporting these groups
• Coordinating client-focused activities with those of substantive practice groups
• Identifying appropriate marketing and business development activities for the groups
Over her career, Sally Schmidt has worked with more than 450 law firms and has assisted scores of law firms in identifying niche and industry opportunities, starting up industry efforts or helping firms take existing groups to the “next level.” Sally is known for her practical approach and advice, and her hands-on experience with industry initiatives arms her with examples of both successes and failures.
Speaker: Sally J. Schmidt of Schmidt Marketing, Inc.; http://www.schmidt-marketing.com/
Carlton Fields
Wells Fargo Building
100 S. Ashley Drive
Suite 230
Tampa, FL 33602
Members $20
Guests $40
Friday, July 8, 2011
July Social: The Dali Museum
Join LMA Tampa Bay for a spectacular summer social at the new Dali Museum in St. Petersburg where we'll enjoy beverages, light hors d'oeuvres and a special tour of the museum.
We will be collecting school supplies for Sawgrass Lake Elementary, a Tampa Bay school in need.
We collected more than $700 in supplies last year and we want to break that record!
Tuesday, July 12, 2011
4:30 p.m. to 6:30 p.m.
Salvador Dali Museum
One Dali Blvd
St. Petersburg, FL 33701
Members $20 (only $5 with school supplies)
Guests $40 (only $10 with school supplies)
We will be collecting school supplies for Sawgrass Lake Elementary, a Tampa Bay school in need.
We collected more than $700 in supplies last year and we want to break that record!
Tuesday, July 12, 2011
4:30 p.m. to 6:30 p.m.
Salvador Dali Museum
One Dali Blvd
St. Petersburg, FL 33701
Members $20 (only $5 with school supplies)
Guests $40 (only $10 with school supplies)
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