Drive Performance
to a Higher Level
with Marketing Analytics
to a Higher Level
with Marketing Analytics
Large companies that produce consumer products (such as Coca-Cola) gather mountains of data that support a highly analytical numerical approach to marketing. In the legal industry, the collection and analysis of such data is uneconomical. However, there are a large number of analytical methods capable of helping you achieve a higher level of performance, and that can be applied with little cost in a qualitative or semi-quantitative manner without mathematical skills. These tools can increase your return on investment in marketing and business development and give you a competitive advantage because few firms in the legal industry know about them or use them. In this session, you'll learn how to and when to use five analytical tools that will improve the effectiveness of your marketing approach, strengthen your decision making, enhance your value to the organization and enable you to achieve greater success.
SPEAKER
Chuck Roberts, Founder, President and CEO of Performance Management Group, Inc.
C
huck knows the industry well because he has more than 30 years of experience working at professional services firms ranging in size from less than $5 million to over $3 billion in annual revenue, holding positions that have included professional seller/doer, Corporate Director of Business Development (with nationwide responsibility for marketing and sales), COO and CEO. He has experience developing and implementing strategic plans, launching and leading new market segment, service and geographic initiatives, performing company and office startups, turning around underperforming business units and performing acquisitions.
Chuck is a highly experienced trainer and coach and frequently requested speaker, having delivered educational and motivational presentations at more than 35 professional organization conferences and meetings in the past four years, as well as at many private company events. He has authored more than 50 published articles and his most recent book, Seven Secrets to Superior Presentations, was released on Amazon in June 2014.
Organization nationwide engage Chuck to help them with matters such as implementing best practices, strategic planning, change management, marketing and business development, communication, professional development and operational management. Chuck is the Founder, President and CEO of Performance Management Group, Inc.
Special thanks to Phelps Dunbar LLP for providing the meeting space.
Since our founding in New Orleans in 1853, Phelps Dunbar has successfully combined valuable traditions and progressive ideas to become one of the oldest and largest firms across the South. Our firm values practices that foster creative legal analysis and provide practical solutions to legal problems. Each of our five core practice groups - admiralty, business, litigation, labor and employment, and insurance and reinsurance - features attorneys well-versed in specific matters and industries that allow us to individually tailor our services to clients' specific needs.
When
Wednesday, January 14, 2015
11:30 am - 1:00 pm
Where
Phelps Dunbar
100 South Ashley Drive
Suite 1900
Tampa, FL 33602
Register to attend here: http://conta.cc/1IJvWPo
SPEAKER
Chuck Roberts, Founder, President and CEO of Performance Management Group, Inc.
C
huck knows the industry well because he has more than 30 years of experience working at professional services firms ranging in size from less than $5 million to over $3 billion in annual revenue, holding positions that have included professional seller/doer, Corporate Director of Business Development (with nationwide responsibility for marketing and sales), COO and CEO. He has experience developing and implementing strategic plans, launching and leading new market segment, service and geographic initiatives, performing company and office startups, turning around underperforming business units and performing acquisitions.Chuck is a highly experienced trainer and coach and frequently requested speaker, having delivered educational and motivational presentations at more than 35 professional organization conferences and meetings in the past four years, as well as at many private company events. He has authored more than 50 published articles and his most recent book, Seven Secrets to Superior Presentations, was released on Amazon in June 2014.
Organization nationwide engage Chuck to help them with matters such as implementing best practices, strategic planning, change management, marketing and business development, communication, professional development and operational management. Chuck is the Founder, President and CEO of Performance Management Group, Inc.
Special thanks to Phelps Dunbar LLP for providing the meeting space.
Since our founding in New Orleans in 1853, Phelps Dunbar has successfully combined valuable traditions and progressive ideas to become one of the oldest and largest firms across the South. Our firm values practices that foster creative legal analysis and provide practical solutions to legal problems. Each of our five core practice groups - admiralty, business, litigation, labor and employment, and insurance and reinsurance - features attorneys well-versed in specific matters and industries that allow us to individually tailor our services to clients' specific needs.
When
Wednesday, January 14, 2015
11:30 am - 1:00 pm
Where
Phelps Dunbar
100 South Ashley Drive
Suite 1900
Tampa, FL 33602
Register to attend here: http://conta.cc/1IJvWPo
