Target, Shift and Grow Your Firm: It Takes More than Marketing to Land Bigger Deals with Bigger Clients!
Rosemary DiDio Brehm, CPF, Chief Results Officer of turningpoints2results, and Certified Partner with The Whale Hunters: Bigger Deals, Bigger Clients shared best practices on how to Target, Shift, and Grow Your Firm.
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| Rosemary DiDio Brehm with Anne Zambrano and Louise Henkel |
Her presentation covered three key shifts dominating the business development process in today's market, best practices on utilizing a targeting strategy, engaging partners in business development and shifting your business development culture. She also gave an overview of The Whale Hunting Process - How to Land Bigger Deals with Bigger Customers (based on the bestseller: Whale Hunting by Barbara Weaver Smith and Tom Searcy).
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