June Meeting: Best Practices in Proposals, RFPs and Managing your Firm’s Experience

On June 15, 2011, Deborah McMurray, CEO and Strategy Architect of Content Pilot LLC, will share the results of a survey of LMASE marketing and business development professionals about proposals, RFPs and experience databases.

                                                                                                                                                                                            

Deborah will not only cover the LMASE survey results, but will also share industry trends in business development and proposals today.  For example, did you realize that executive recruiters report that more than 80% of all law firm marketing positions open today have “business development” in the job title?   

You will also hear the results of various win/loss debriefs conducted with buyers of professional services – why they did or did not hire the firms and what you can do to improve your win rate next time.

Deborah McMurray is viewed as an industry authority in marketing strategy and technology, including websites, experience databases and proposal centers.  She was inducted into the Legal Marketing Association’s Hall of Fame in 2008.

Shumaker, Loop & Kendrick, LLP

Bank of America Plaza

101 East Kennedy Boulevard

Suite 2800

Tampa, FL 33602

Members $20
Guests $40