For websites, video is all the rage. And it should be. A good web video can be extremely effectively in holding visitors on your site longer, converting visitors to clients at a significantly higher rate, improving SEO and branding your firm and your services in the most memorable way. Of course, that's if the video is produced and designed properly for the web.
If produced incorrectly, the video can be totally ineffective, or even do considerable damage.
Ren Scott of Ren Scott Creative Marketing will present the dos and don'ts for law firm videos - both creatively and technically - the keys you need to know to maximize viewer response and search engine compatibility.
He will also talk about the tremendous advances in SEO and SEM, and huge web marketing opportunities that most firms are missing.
Finally, he will discuss how to use video to create one of the most effective marketing tools for law firms ... marketing that doesn't look like marketing at all!
Tuesday, August 21, 2012
11:30 a.m. - 1:00 p.m.
Fowler White Boggs501 E. Kennedy Boulevard
Suite 1700
Tampa, FL 33602
Members $20
Guests $40
LMASE Tampa Bay City Group is comprised of marketing professionals (both legal and non-legal) in the Tampa Bay area. We hold monthly meetings to share ideas and learn from experts on various topics affecting the legal marketing industry.
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